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Hey Conrad. Thanks so much for this template. I really appreciate the creative use of gamification and motivations. I look forward to playing around with this and adapting it to my own system. I also like your concepts of Upstream and Downstream as titles for the taxonomic levels of organization. Thanks for that conceptual vocabulary. It's a very apt way to explain task/project/program/campaign level taxonomy. As an advertising PM myself, that's useful for talking with clients.